The whole Texas retail market, in one feed.

Zach Weik· Houston Retail· 6d

I leased a 3,569 SF space last week in a tertiary market and I never drove to the property for a tour. Here's how it went: - Ran one targeted Facebook ad - Qualified the prospect on the phone - Toured the space over FaceTime The math: - Ad spend: $150.56 - Tours: 3 - Leases signed: 1 - Rent: $5,000+/mo $150 in. $60,000/yr out. That's a 398x return on the landlord's marketing dollar — and the tenant invited me out to the Grand opening :)